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Consumer behaviour and branding: concepts reading and cases. Concepts readings and cases.

Kumar, S Ramesh.

Consumer behaviour and branding: concepts reading and cases. Concepts readings and cases. - 1 - New Delhi Pearson Education 2009 - xv,607

ISBN: 9788131722367

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 KUMS

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