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Advertising : principles and practice / By William Wells, Sandra Moriarty and John Burnett.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : PHI Learning private limited , 2008.Edition: 7th edDescription: Xxix, 592p. ; 27.5 cmISBN:
  • 9788120333048
Subject(s): DDC classification:
  • 659.1  7 WELW
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