Advertising : (Record no. 203313)

MARC details
000 -LEADER
fixed length control field 00763nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303155810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120333048
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 7
Item number WELW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William.
9 (RLIN) 22613
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title principles and practice /
Statement of responsibility, etc. By William Wells, Sandra Moriarty and John Burnett.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. PHI Learning private limited ,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent Xxix, 592p. ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion events and sponsorships
9 (RLIN) 22614
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media planning and buying
9 (RLIN) 22615
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra.
9 (RLIN) 22616
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John.
9 (RLIN) 22617
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 7th
Call number prefix 659.1 WELW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2009 425.00 Bill no:9191; Bill dt:2009-02-12 1 659.1 WELW MBA05879 07/21/2025 08/07/2024 318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 425.00 Bilno:ABK669;Bildt:2010-02-10   659.1 WELW MBA07623 07/21/2025   318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 425.00 Bilno:ABK669;Bildt:2010-02-10 2 659.1 WELW MBA07624 07/21/2025 03/02/2022 318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 425.00 Bilno:ABK669;Bildt:2010-02-10   659.1 WELW MBA07625 07/21/2025   318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 425.00 Bilno:ABK669;Bildt:2010-02-10   659.1 WELW MBA07626 07/21/2025   318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 425.00 Bilno:ABK669;Bildt:2010-02-10   659.1 WELW MBA07627 07/21/2025   318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 425.00 Bilno:ABK669;Bildt:2010-02-10   659.1 WELW MBA07628 07/21/2025   318.75 07/16/2021 Book