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Advertising : principles and practice /

Wells, William.

Advertising : principles and practice / By William Wells, Sandra Moriarty and John Burnett. - 7th ed. - New Delhi : PHI Learning private limited , 2008. - Xxix, 592p. ; 27.5 cm.

ISBN: 9788120333048

Subjects--Topical Terms:
Sales promotion events and sponsorships
Media planning and buying

Dewey Class. No.: 659.1 / WELW

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