Global marketing management : changes new challenges and strategies / By Kiefer Lee and Steve Carter.

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Material type: Text

TextLanguage: English Publication details: UK : Oxford University Press , 2012.Edition: 1st edDescription: Xxxi, 582p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.848 LEEK (Browse shelf(Opens below))	Available	MBA08460
Book	St Aloysius Institute of Management & Information Technology	MBA	658.848 LEEK (Browse shelf(Opens below))	Available	MBA05118
Book	St Aloysius Institute of Management & Information Technology	MBA	658.848 LEEK (Browse shelf(Opens below))	Reference Book	MBA03929

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Previous	658.848 KUMN International marketing.	658.848 LASD Casebook to accompany international marketing: managing worldwide operations in a changing international environment. Managing worldwide operations in a changing international environment.	658.848 LEEK Global marketing management : changes new challenges and strategies /	658.848 LEEK Global marketing management : changes new challenges and strategies /	658.848 LEEK Global marketing management : changes new challenges and strategies /	658.848 LEEK Global marketing management : changes new challenges and strategies /	658.848 MATU International marketing management: text and cases.	Next

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