Global marketing management : (Record no. 202552)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00719nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316110659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2012 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978015682151 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 1 |
| Item number | LEEK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Kiefer. |
| 9 (RLIN) | 23828 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management : |
| Remainder of title | changes new challenges and strategies / |
| Statement of responsibility, etc. | By Kiefer Lee and Steve Carter. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK : |
| Name of publisher, distributor, etc. | Oxford University Press , |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxxi, 582p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product and brand management |
| 9 (RLIN) | 23829 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Managing supply chain and distribution |
| 9 (RLIN) | 23852 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carter, Steve. |
| 9 (RLIN) | 23853 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.848 LEEK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/07/2006 | 445.00 | Bill no:171; Bill dt:2006-07-27 | 658.848 LEEK | MBA03929 | 07/21/2025 | 356.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/25/2008 | 465.00 | Bill no:8812; Bill dt:2008-09-09 | 658.848 LEEK | MBA05118 | 07/21/2025 | 372.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/15/2010 | 485.00 | Bno:ABK 507;Bdt:2010-09-16 | 658.848 LEEK | MBA08460 | 07/21/2025 | 363.75 | 07/16/2021 | Book |
