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Global marketing management : changes new challenges and strategies /

Lee, Kiefer.

Global marketing management : changes new challenges and strategies / By Kiefer Lee and Steve Carter. - 1st ed. - UK : Oxford University Press , 2012. - Xxxi, 582p. ; 24 cm.

ISBN: 978015682151

Subjects--Topical Terms:
Product and brand management
Managing supply chain and distribution

Dewey Class. No.: 658.848 / LEEK

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