Consumer behavior and marketing strategy / By J Paul Peter and Jerry C Olson

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TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd., 2007.Edition: 7th edDescription: xvi,579p. ; PB : 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 PETJ (Browse shelf(Opens below))	Reference Book	MBA08621
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 PETJ (Browse shelf(Opens below))	Available	MBA05917
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 PETJ (Browse shelf(Opens below))	Available	MBA04655

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Previous	658.8342 OSHJ Consumer behavior : perspectives findings and explanations /	658.8342 PANJ Beyond consumer marketing: sectoral marketing and emerging trends. Sectoral marketing and emerging trends.	658.8342 PARM Understanding consumers: building powerful brands using consumer research. Building powerful brands using consumers research	658.8342 PETJ Consumer behavior and marketing strategy /	658.8342 PETJ Consumer behavior and marketing strategy /	658.8342 PETJ Consumer behavior and marketing strategy /	658.8342 RAJM Consumer behavior: concepts, applications and cases. Concepts, applications and cases.	Next

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