Consumer behavior and marketing strategy / (Record no. 202089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00908nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230830151406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070601581 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 7 |
| Item number | PETJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J Paul |
| 9 (RLIN) | 131744 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. | By J Paul Peter and Jerry C Olson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd., |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,579p. ; |
| Other physical details | PB : |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 9 (RLIN) | 131745 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Affect and Cognition and Marketing Strategy |
| 9 (RLIN) | 131746 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Behavior and Marketing Strategy |
| 9 (RLIN) | 131747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | The Environment and Marketing Strategy |
| 9 (RLIN) | 131748 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Analysis and Marketing Strategy |
| 9 (RLIN) | 131749 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| 9 (RLIN) | 131750 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 7th |
| Call number prefix | 658.8342 PETJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 01/02/2008 | 275.00 | Bill no:8013; Bill dt:2007-12-18 | 658.8342 PETJ | MBA04655 | 07/21/2025 | 220.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 285.00 | Bill no:9191; Bill dt:2009-02-12 | 658.8342 PETJ | MBA05917 | 07/21/2025 | 228.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 01/01/2011 | Bill no:; Bill dt:1900-01-00 | 658.8342 PETJ | MBA08621 | 07/21/2025 | 07/16/2021 | Book |
