Consumer behavior and marketing strategy /

Peter, J Paul

Consumer behavior and marketing strategy / By J Paul Peter and Jerry C Olson - 7th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd., 2007. - xvi,579p. ; PB : 24 cm.

9780070601581


Consumer Behavior
Affect and Cognition and Marketing Strategy
Behavior and Marketing Strategy
The Environment and Marketing Strategy
Consumer Analysis and Marketing Strategy

658.8342 / PETJ