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Marketing in the new global order : challenges and opportunities / Edited by Tapan K Panda and Naveen Donthu.
Material type:
TextLanguage: English Publication details: New Delhi : Excel Books , 2007.Edition: 1st edDescription: xiv,643p. ; PB 25.4 cmISBN: - 8174465103
- 001.0726588 1 PANT
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 001.0726588 PANT (Browse shelf(Opens below)) | Available | MBA04385 |
Total holds: 0
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| 001.0726588 MUKA Marketing management / | 001.0726588 NARR Managing customer relationships in service industries / | 001.0726588 NEES Marketing in India : cases and readings / | 001.0726588 PANT Marketing in the new global order : challenges and opportunities / | 001.0726588 RAMV Customer relationship management : key to corporate success / | 001.0726588 YESS Influencer marketing : building brand communities and engagement / | 001.4 HOOF Evaluation Research and Development Activities. |
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