Marketing in the new global order : (Record no. 201819)

MARC details
000 -LEADER
fixed length control field 00847nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127113538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174465103
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.0726588
Edition number 1
Item number PANT
245 ## - TITLE STATEMENT
Title Marketing in the new global order :
Remainder of title challenges and opportunities /
Statement of responsibility, etc. Edited by Tapan K Panda and Naveen Donthu.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Excel Books ,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,643p. ;
Other physical details PB
Dimensions 25.4 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding in the new global order
9 (RLIN) 186806
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce and e- marketing in new global order
9 (RLIN) 186807
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global marketing and challenges for future
9 (RLIN) 186808
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Panda, Tapan K., ed.
9 (RLIN) 186809
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donthu, Naveen., ed.
9 (RLIN) 186810
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 001.0726588 PANT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/01/2007 595.00 Bill no:303; Bill dt:2007-07-26   001.0726588 PANT MBA04385 07/21/2025 595.00 07/16/2021 Book