Marketing in the new global order : challenges and opportunities /

Marketing in the new global order : challenges and opportunities / Edited by Tapan K Panda and Naveen Donthu. - 1st ed. - New Delhi : Excel Books , 2007. - xiv,643p. ; PB 25.4 cm

8174465103


Branding in the new global order
E-commerce and e- marketing in new global order
Global marketing and challenges for future

001.0726588 / PANT