Building brand identity: a strategy for success in a hostile marketplace. A strategy for success in a hostile marketplace

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TextLanguage: English Publication details: New York John Wiley & sons 1995Edition: 1Description: xiv,354ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 UPSL (Browse shelf(Opens below))	Reference Book	MBA03536

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