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Building brand identity: a strategy for success in a hostile marketplace. A strategy for success in a hostile marketplace

Upshaw, Lynn B.

Building brand identity: a strategy for success in a hostile marketplace. A strategy for success in a hostile marketplace - 1 - New York John Wiley & sons 1995 - xiv,354

ISBN: 047104220X

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 UPSL

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