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Marketing research : methodological foundations / By Gilbert A. Churchill and Dawn Iacobucci.
Material type:
TextLanguage: English Publication details: New Delhi : Thomson south western , 2002 .Edition: 8th edDescription: xxvi, 1006p. ; 25 cmISBN: - 9812548718
- 658.83 8 CHUG
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 CHUG (Browse shelf(Opens below)) | Available | MBA01921 |
Total holds: 0
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| 658.83 BRAN Marketing research : tools & techniques / | 658.83 BURA Marketing research / | 658.83 BURA Marketing research / | 658.83 CHUG Marketing research : methodological foundations / | 658.83 CHUG Marketing research: methodological foundations. Methodological foundations. | 658.83 CHUG Marketing research : a south asian perspective / | 658.83 CHUG Marketing research : a south asian perspective / |
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