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Marketing research : methodological foundations /

Churchill, Gilbert A.

Marketing research : methodological foundations / By Gilbert A. Churchill and Dawn Iacobucci. - 8th ed. - New Delhi : Thomson south western , 2002 . - xxvi, 1006p. ; 25 cm.

ISBN: 9812548718

Subjects--Topical Terms:
Marketing research the research process and problem definition
Design data collection method and forms

Dewey Class. No.: 658.83 / CHUG

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