Integrated advertising promotion and marketing communications / By Kenneth E. Clow and Donald Baack.

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TextLanguage: English Publication details: New Delhi : Prentice Hall of India PVt Ltd , 2003.Edition: 2nd edDescription: Xxvii, 538p. ; 27.5 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 CLOK (Browse shelf(Opens below))	Available	MBA01434

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Previous	659.1 CHUS Foundations of advertising: theory and practice. Theory and practice.	659.1 CHUS Advertising: introductory text. Introductory text.	659.1 CHUS Advertising, sales and promotion management.	659.1 CLOK Integrated advertising promotion and marketing communications /	659.1 DUNT Advertising and IMC.	659.1 GOLJ Cracking the ad code.	659.1 JEFE Advertising.	Next

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