Integrated advertising promotion and marketing communications / (Record no. 198869)

MARC details
000 -LEADER
fixed length control field 00778nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220304153301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120324501
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 2
Item number CLOK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 22780
245 ## - TITLE STATEMENT
Title Integrated advertising promotion and marketing communications /
Statement of responsibility, etc. By Kenneth E. Clow and Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall of India PVt Ltd ,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent Xxvii, 538p. ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations regulations and sponsorship programs
9 (RLIN) 22781
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Evaluating an integrated marketing program
9 (RLIN) 22782
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 22783
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 659.1 CLOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2005 395.00 Bill no:56150; Bill dt:2005-02-2   659.1 CLOK MBA01434 07/21/2025 316.00 07/16/2021 Book