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Integrated advertising promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising promotion and marketing communications / By Kenneth E. Clow and Donald Baack. - 2nd ed. - New Delhi : Prentice Hall of India PVt Ltd , 2003. - Xxvii, 538p. ; 27.5 cm.

ISBN: 8120324501

Subjects--Topical Terms:
Public relations regulations and sponsorship programs
Evaluating an integrated marketing program

Dewey Class. No.: 659.1 / CLOK

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