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The new direct marketing: how to implement a profit driven database marketing strategy. How to implement a profit driven database marketing strategy

By: Batra, RajeevMaterial type: Text

TextLanguage: English Publisher: New York Irwin 1995Edition: 2Description: xiv,493ISBN: 1556238096Subject(s): MarketingDDC classification: 658.84 BATR

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	St Aloysius Institute of Management & Information Technology	MBA	658.84 BATR (Browse shelf)	Reference Book		MBA00984

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