Brand management : the Indian context / By Y L R Moorthi.

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TextLanguage: English Publication details: New Delhi : Vikas Publishing House Pvt Ltd , 2004 .Edition: 1st edDescription: xi, 171p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 MOOY (Browse shelf(Opens below))	Available	MBA12231
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 MOOY (Browse shelf(Opens below))	Available	MBA02377
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 MOOY (Browse shelf(Opens below))	Available	MBA00635

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Previous	658.827 LINM Brandwashed: tricks companies use to manipulate our minds and persuade us to buy. Tricks companies use to manipulate our minds and persuade us to buy.	658.827 MARP Consumer mind: brand perception and the implication for marketers. Brand perception and the implication for marketers.	658.827 MOOY Brand management : the Indian context /	658.827 MOOY Brand management : the Indian context /	658.827 MOOY Brand management : the Indian context /	658.827 MUTB Building successful brands in the 21st century.	658.827 NAWR Designing world class brands.	Next

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