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Brand management : the Indian context /

Moorthi, Y L R.

Brand management : the Indian context / By Y L R Moorthi. - 1st ed. - New Delhi : Vikas Publishing House Pvt Ltd , 2004 . - xi, 171p. ; 24 cm.

ISBN: 8125914277

Subjects--Topical Terms:
Customer based brand equity
Building brand personality

Dewey Class. No.: 658.827 / MOOY

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