Brand management : (Record no. 198070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220607094153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2004 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125914277 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 1 |
| Item number | MOOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moorthi, Y L R. |
| 9 (RLIN) | 40716 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management : |
| Remainder of title | the Indian context / |
| Statement of responsibility, etc. | By Y L R Moorthi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Vikas Publishing House Pvt Ltd , |
| Date of publication, distribution, etc. | 2004 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 171p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer based brand equity |
| 9 (RLIN) | 40717 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Building brand personality |
| 9 (RLIN) | 40720 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.827 MOOY |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/01/2004 | 150.00 | Bill no:941; Bill dt:2004-08-07 | 658.827 MOOY | MBA00635 | 07/21/2025 | 112.50 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/25/2005 | 150.00 | Bill no:6818; Bill dt:2005-11-14 | 658.827 MOOY | MBA02377 | 07/21/2025 | 120.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/16/2016 | 350.00 | Bill no:393; Bill dt:2016-02-11 | 658.827 MOOY | MBA12231 | 07/21/2025 | 280.00 | 07/16/2021 | Book |
