Basic marketing: global managerial approach / By William D Perreault and E Jerome Mccarthy.

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TextLanguage: English Publication details: New Delhi : Tata Mc Graw Hill Publishing Company , 2002.Edition: 14th edDescription: Xxxii, 815p. ;G-12 ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 PERW (Browse shelf(Opens below))	Available	MBA00531

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