Basic marketing: (Record no. 197966)

MARC details
000 -LEADER
fixed length control field 00772nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220212115930.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070620186
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 15
Item number PERW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 19571
245 ## - TITLE STATEMENT
Title Basic marketing:
Remainder of title global managerial approach /
Statement of responsibility, etc. By William D Perreault and E Jerome Mccarthy.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata Mc Graw Hill Publishing Company ,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent Xxxii, 815p. ;G-12 ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing strategy planning
9 (RLIN) 19572
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Behavioral dimensions of the consumer market
9 (RLIN) 19573
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy, E Jerome.
9 (RLIN) 19574
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 14th
Call number prefix 658.8 PERW
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/12/2004 295.00   658.8 PERW MBA00531 07/21/2025 236.00 07/16/2021 Book