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Basic marketing: global managerial approach /

Perreault, William D.

Basic marketing: global managerial approach / By William D Perreault and E Jerome Mccarthy. - 14th ed. - New Delhi : Tata Mc Graw Hill Publishing Company , 2002. - Xxxii, 815p. ;G-12 ; 24 cm.

ISBN: 9780070620186

Subjects--Topical Terms:
Marketing strategy planning
Behavioral dimensions of the consumer market

Dewey Class. No.: 658.8 / PERW

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