Services marketing: integrating customer focus across the firm Ed 4
By: ZEITHAML (Valarie A);BITNER (Mary Jo)
Material type: 
TextLanguage: English Publisher: New Delhi Tata McGraw-hill 2008Edition: 4Description: xxix,743 PBISBN: 978-0-07-066007-6Subject(s): Marketing ManagementDDC classification: 658.8 ZEIS
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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St Aloysius College PG Library | M Com | 658.8 ZEIS (Browse shelf) | Available | PG014935 |
Total holds: 0
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| 658.8 SONM Marketing Management : In The Indian Background | 658.8 SORD Why stock markets crash: critical events in complex financial systems. | 658.8 SUMJ Essentials of marketing. | 658.8 ZEIS Services marketing: integrating customer focus across the firm Ed 4 | 658.8 ZIKW Marketing research. | 658.804 BREB Business to business marketing Ed 3 | 658.81 PANS Sales and distribution management |
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