Marketing management: a strategic approach with a global orientation.
By: BOYD (Harper W);others
Material type: 
TextLanguage: English Publisher: Boston Tata McGraw-hill 2011Edition: 3Description: xxii,547 PBISBN: 71154299DDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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St Aloysius College PG Library | M Com | 658.8 BOYH (Browse shelf) | Available | PG007235 |
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| 658.787 PARI Inventory management: text and cases | 658.8 BANM Marketing Management | 658.8 BLYP Principles and practice of marketing | 658.8 BOYH Marketing management: a strategic approach with a global orientation. | 658.8 CUNC Case studies in marketing | 658.8 GUPM Marketing Research | 658.8 HOGS Selling yourself to others: the new psychology of sales |
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