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Advertising and integrated brand promotion.

Material type: Text

TextLanguage: English Publisher: Australia Thomson 2006Edition: 4Description: xlviii,781 PBISBN: 032431132XDDC classification: 659.1 OGUT

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	St Aloysius College PG Library	M Com	659.1 OGUT (Browse shelf)	Available		PG004992

Total holds: 0

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Previous	658.872 KAUC Complete study on E- Commerce	658.872 WHIE E-Commerce: strategy technologies and applications	659.1 BELA Advertising and promotion: an integrated marketing communications perspective Ed 7	659.1 OGUT Advertising and integrated brand promotion.	659.1 PRAA Advertising Management	659.1 SONA Advertising and sales management	659.2 HART Handbook of value added public relations: the secret weapon of integrated marketing.	Next

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