Social media marketing

By:

TUTEN (Tracy L)

Contributor(s):

SOLOMON (Michael R)

Material type: Text

TextLanguage: English Publication details: Los Angeles Sage Publications 2015Edition: 2Description: xx,320ISBN:

9789351509240

Subject(s):

Marketing Management

DDC classification:

658.872 TUTS

Summary: The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Library	Management	658.872 TUTS (Browse shelf(Opens below))	Available	071912
Book	St Aloysius Library	Management	658.872 TUTS (Browse shelf(Opens below))	Available	072851

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Previous	658.8708 DUCH How to turn your business into the next global brand Creating and managing a franchised network	658.872 HEMD Digital marketing analytics: making sense of consumer data in a digital world Ed 2	658.872 TUTS Social media marketing	658.872 TUTS Social media marketing

The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part

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