Social media marketing (Record no. 122035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01333nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250708122415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210210b2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351509240 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 TUTS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TUTEN (Tracy L) |
| 9 (RLIN) | 217735 |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,320 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 217741 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SOLOMON (Michael R) |
| 9 (RLIN) | 217742 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 071912 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St Aloysius Library | St Aloysius Library | 02/17/2021 | Intact Bookhouse Pvt. Ltd, Bangalore-560050 | 395.00 | 1 | 658.872 TUTS | 071912 | 01/13/2022 | 12/29/2021 | 02/17/2021 | Book | ||||||
| St Aloysius Library | St Aloysius Library | 02/17/2021 | Prajwal Book Distributors, Bangalore-560061 | 395.00 | 1 | 658.872 TUTS | 072851 | 09/05/2022 | 08/26/2022 | 02/17/2021 | Book |
