Social media marketing
TUTEN (Tracy L)
Social media marketing - 2 - Los Angeles Sage Publications 2015 - xx,320
The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part
9789351509240
658.872 TUTS
Social media marketing - 2 - Los Angeles Sage Publications 2015 - xx,320
The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part
9789351509240
658.872 TUTS
