Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 40227

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20220603090039.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 220603|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Integrating marketing communications to build brand equity

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)202999: Keller, Kevin Lane. 40226, Strategic brand management :, 2008 .