| 000 -LEADER |
|---|
| fixed length control field |
02365nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231213143056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789357768399 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.2 |
| Item number |
PRAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Amith Prabhu and others |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
145845 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Pursuit of Reputation: Unlocking the Power of Public Relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chennai |
| Name of publisher, distributor, etc. |
Westland Business |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi,374 p. |
| Other physical details |
HB |
| Dimensions |
22x14.5 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
6655 |
| Price amount |
₹559.00 |
| Currency code |
₹ |
| Unit of pricing |
₹699.00 |
| Price note |
20% |
| Price effective from |
09-12-2023 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times<br/>This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive.<br/><br/>The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues.<br/>An essential read for anyone seeking to understand the art of crafting reputations.<br/><br/><br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
PRABHU (Amith) |
| 9 (RLIN) |
145807 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
PATIL (Sujit) |
| 9 (RLIN) |
145808 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
