| 000 -LEADER |
|---|
| fixed length control field |
02502nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230610110855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230609b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352807383 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
RAMM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramaswamy |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
123563 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
Namakumari |
| 9 (RLIN) |
123524 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management: |
| Remainder of title |
Indian Context Global Perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles |
| Name of publisher, distributor, etc. |
Sage Texts |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlvii,797p. |
| Other physical details |
PB |
| Dimensions |
28x21cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
Management |
| Price amount |
995.00 |
| Currency code |
₹ |
| Unit of pricing |
995.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
It is time to address the elephant in the room:Are the existing texts on marketing management contextually sufficient for Indian Students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times.Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content.Why this particular text?Because it is not an ‘adaptation of a foreign book’ or a text on marketing ‘with few Indian examples.’ It has remained, since its first edition published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing.The compelling logic for an Indian textSince marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting.Tracks every transition and changeMarketing is changing. India is changing Technology, digitisation and overall disruption drive this change. This text captures and interprets the import of this change.Comprehensive coverage, engaging presentationThe text re-visits the basics and explores the contemporary concepts of marketing. It contains a fine blend of mini cases on experiences of companies, both Indian and global. It comes with a brand-new feature: Marketing Insights-Exhibits more than 250 exhibits explain how high-performing Indian and global companies keep excelling.For the love of studying marketing User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Developing Marketing Strategy |
| 9 (RLIN) |
123525 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Analysing Consumers |
| 9 (RLIN) |
123526 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creating Customer Value |
| 9 (RLIN) |
123527 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
RAMASWAMY |
| 9 (RLIN) |
123528 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
NAMAKUMARI |
| 9 (RLIN) |
123529 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Donated Books |
