| 000 -LEADER |
|---|
| fixed length control field |
01743nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230109115258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230106b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352139989 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
004.21 |
| Item number |
YABL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jon Yablonski |
| 9 (RLIN) |
68790 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Laws of UX |
| Remainder of title |
Using Psychology to Design better products and Services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mumbai |
| Name of publisher, distributor, etc. |
Shroff Publishers and Distributors |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x,137p. |
| Other physical details |
PB |
| Dimensions |
23x15cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
General |
| Price type code |
QWWC-19354 |
| Price amount |
₹625.00 |
| Currency code |
₹ |
| Unit of pricing |
₹625.00 |
| Price effective from |
26-12-2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.You’ll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts’s law, Jakob’s law, and Hick’s lawEthical implications of using psychology in design<br/>A framework for applying these principles |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Data processing and computer science |
| Topical term or geographic name entry element |
Data processing |
| 9 (RLIN) |
68987 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
