| 000 -LEADER |
|---|
| fixed length control field |
01017nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221017103132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221013b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789327214765 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.1 |
| Item number |
SONA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sontakki C N |
| 9 (RLIN) |
59482 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and sales management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Kalyani Publishers |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
347p. |
| Other physical details |
PB |
| Dimensions |
24x18cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
General |
| Price type code |
4532 |
| Price amount |
₹380.00 |
| Currency code |
₹ |
| Unit of pricing |
₹475.00 |
| Price note |
20% |
| Price effective from |
28-09-2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Management |
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
59483 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
