| 000 -LEADER |
|---|
| fixed length control field |
01817nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230324112311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220909b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111835026 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
791.450236 |
| Item number |
EASM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Susan Tyler Eastman |
| 9 (RLIN) |
56934 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media programming |
| Remainder of title |
strategies and practices |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia |
| Name of publisher, distributor, etc. |
Wadsworth Cengage Learning |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,484p. |
| Other physical details |
PB |
| Dimensions |
23x18cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
General |
| Price type code |
WORDI/2022/CRB/1323 |
| Price amount |
₹2949.00 |
| Currency code |
₹ |
| Unit of pricing |
₹5898.67 |
| Price note |
50% |
| Price effective from |
26-08-2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Television |
| Topical term or geographic name entry element |
Public performances |
| 9 (RLIN) |
56935 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferguson, Douglas A |
| 9 (RLIN) |
56936 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
