| 000 -LEADER |
|---|
| fixed length control field |
01020nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220303115740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220303b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788183766302 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
302.231 |
| Item number |
SHAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Satish Sharma |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
22522 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Information Technology and Mass Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Jaipur |
| Name of publisher, distributor, etc. |
ABD Publishers |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,296 p. |
| Other physical details |
HB |
| Dimensions |
24x15 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
MLSH21CRB337 |
| Price amount |
₹1516.00 |
| Currency code |
₹ |
| Unit of pricing |
₹1895.00 |
| Price note |
20% |
| Price effective from |
20-02-2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
To deny the fact that Information and Communications Technology is not only important but crucial in Mass Communication is an understatement. In this post-modern world today, to live without knowledge of ICT is like having a pen in your hand without knowing what to do with it. Our world has become a global village without necessarily destroying our various cultures.................<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass communications |
| 9 (RLIN) |
22523 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
SHARMA (Satish) |
| 9 (RLIN) |
22524 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
