Value-based marketing for bottom-line success: 5 steps to creating customer value. (Record no. 199306)

MARC details
000 -LEADER
fixed length control field 00523nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070598371
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BONJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bonis, J Nicholas De;Balinski, Eric;Allen, Phil.
245 ## - TITLE STATEMENT
Title Value-based marketing for bottom-line success: 5 steps to creating customer value.
Remainder of title 5 steps to creating customer value.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw Hill Publishing Company
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xix,245
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/25/2005   658.8 BONJ MBA01871 07/21/2025 07/16/2021 Book