Value-based marketing for bottom-line success: 5 steps to creating customer value. 5 steps to creating customer value.
Bonis, J Nicholas De;Balinski, Eric;Allen, Phil.
Value-based marketing for bottom-line success: 5 steps to creating customer value. 5 steps to creating customer value. - 1 - New Delhi Tata Mc Graw Hill Publishing Company 2003 - xix,245
0070598371
Marketing
658.8 BONJ
Value-based marketing for bottom-line success: 5 steps to creating customer value. 5 steps to creating customer value. - 1 - New Delhi Tata Mc Graw Hill Publishing Company 2003 - xix,245
0070598371
Marketing
658.8 BONJ
