| 000 -LEADER |
|---|
| fixed length control field |
00481nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230412151907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210423s2006 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
AAKD |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
AAKER (David A);others. |
| 9 (RLIN) |
87220 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Wiley India Pvt Ltd |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi,751 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
399 |
| Currency code |
INR |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
Marketing ; research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
