000 -LEADER |
fixed length control field |
00382nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210210b2001 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
81 272 0204 5 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 SONM |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
SONTAKKI (C N). |
245 ## - TITLE STATEMENT |
Title |
Modern marketing. (for BCom Part-I). |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Ludhiana |
Name of publisher, distributor, etc. |
Kalyani Publishers |
Date of publication, distribution, etc. |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
379 |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
061173 |