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What's in a brand? building brand equity through advertising.

By: Material type: TextTextPublication details: New Delhi. T M H 1998Description: xxiii,335ISBN:
  • 0 07 463201 9
Subject(s): DDC classification:
  • 659.1 JONW
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Library Management 659.1 JONW (Browse shelf(Opens below)) Available 052782
Total holds: 0

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