What's in a brand? building brand equity through advertising. (Record no. 101147)

MARC details
000 -LEADER
fixed length control field 00434nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 07 463201 9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 JONW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JONES (John Philip).
245 ## - TITLE STATEMENT
Title What's in a brand? building brand equity through advertising.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi.
Name of publisher, distributor, etc. T M H
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,335
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Brand<br/><br/>
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 052782
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 350.00   659.1 JONW 052782 02/17/2021 02/17/2021 Book