What's in a brand? building brand equity through advertising.
JONES (John Philip).
What's in a brand? building brand equity through advertising. - New Delhi. T M H 1998 - xxiii,335
0 07 463201 9
Advertising Brand
659.1 JONW
What's in a brand? building brand equity through advertising. - New Delhi. T M H 1998 - xxiii,335
0 07 463201 9
Advertising Brand
659.1 JONW