Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer.

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Material type: Text

TextLanguage: English Publication details: New Jercy Prentice hall Inc 2002Edition: 1Description: xxviii,336ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658. 802 WINY (Browse shelf(Opens below))	Reference Book	MBA05501

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