Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer.
Wind, Yoram;Mahajan,Vijay;Gunther, Robert E.
Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer. - 1 - New Jercy Prentice hall Inc 2002 - xxviii,336
0136507570
Marketing
658. 802 WINY
Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer. - 1 - New Jercy Prentice hall Inc 2002 - xxviii,336
0136507570
Marketing
658. 802 WINY