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Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer.

Wind, Yoram;Mahajan,Vijay;Gunther, Robert E.

Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer. - 1 - New Jercy Prentice hall Inc 2002 - xxviii,336

ISBN: 0136507570

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658. 802 WINY

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