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Advertising management : with integrated brand promotion / By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Cengage Learning , 2011.Edition: 1st edDescription: 648p. ; 24 cmISBN:
  • 9788131509128
Subject(s): DDC classification:
  • 659.1  1 OGUT
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